Amazon Fire TV

I'm your typical middle-aged woman - I don't game, and I'm not super tech-savvy by any means....so take this review for what it is. The Fire TV was easy to install and I'm loving all the features, free movies, music and simple interface - this thing even has a screen saver that comes on when you're listening to music! We've always just had our Comcast cable service without DVR and occasionally used Comcast OnDemand to watch/rent movies - but I'll never watch from Comcast again. The voice recognition software is amazing and brought me to exactly what I was looking for every single time I searched. It's just so easy to find what you're looking for (unlike Comcast), and since I'm an Amazon Prime member most of what I want to view is free - oh and for the new release movies the cost to "rent" from Amazon is on average cheaper than Comcast OnDemand by a ~$1 or more. So happy with my Amazon Fire TV.

 What is Amazon Fire TV?

Amazon Fire TV is a tiny box that connects your HDTV to a world of online entertainment. With a huge selection of TV episodes and movies, voice search that actually works, plus exclusive features like ASAP and Amazon FreeTime, it’s the easiest way to enjoy Netflix, Prime Instant Video, Hulu Plus, low-cost movie rentals, live and on demand sports, music, photos, games, and more.

Whats on Amazon Fire TV?

Amazon Fire TV combines all your favorite subscriptions and streaming services with Amazon's massive selection of digital content. Watch over 200,000 TV episodes and movies, rent videos from just 99 cents, or kick back with your favorite sports, news, music, and games.

Why Should I Buy Amazon Fire TV?


Amazon Fire - A Good Move for Amazon -Tablets are surely changing mobile marketing and the way consumers use the Web. The iPad 2 is the obvious current gold standard, though many other tablets are being released that rival the iPad in various aspects. Amazon is entering the game with its upcoming Fire tablet, a 7-inch tablet that will be available for $199 this holiday season. Some people have criticized the move. According to Business Insider, Piper Jaffray analyst Gene Munster estimates Amazon will lose $50 or more per tablet, once marketing and production costs are factored in. However, this short term loss could be a huge long term gain for Amazon. Let's look at some numbers. According to Forrester Research, conversion on tablets is 4-5%, compared to 3% for PCs. Tablets also produce 10-20% larger carts than PCs. So, consumers are buying more, and more often, using tablets than PCs. Therefore, if Amazon gets its own tablets in the hands of consumers, it's a good bet that those consumers will make future purchases at Amazon as opposed to other sites. Also, the Amazon Fire helps Amazon in its battle with Apple over who rules the digital content space. Consumers who use tablets to buy music or videos are steered by the device. iPads send people to iTunes or other Apple services.

The Fire is Amazon's counter attack. It will guide users towards making purchases on Amazon, and not Apple or other digital content providers. Lastly, the Fire is a good move for Amazon's reputation. Consumers like companies that constantly push for innovation. Blackberry was popular, but the phones didn't change much after a few years, so consumers moved to other smart phones. Palm, Yahoo, and AOL are other examples of companies that have lost out by playing it safe. Apple and Google, on the other hand, constantly keep consumers on their toes through fast-paced innovation. A powerful and inexpensive tablet might be just what the doctor ordered for Amazon and its reputation as an innovative company. In general, tablets still might be a year or two away from going totally mainstream. But, they are not just for techy guys anymore. Moms take tablets to the grocery store for errands, college students use them to organize notes and classes, and even kids use tablets for games and books. Once the price starts to come down, as it has with the Amazon Fire, tablets will be found in as many homes as computers and cell phones.

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